How to Make Money on Instagram in 2023: 6 Instagram Profits

How to Make Money on Instagram
How to Make Money on Instagram in 2023: 6 Instagram Profits

How to Make Money on Instagram in 2023: Don’t be deceived by the TikTok frenzy; Instagram is here to stay. As the original influencer platform, Instagram has not only survived but also thrived. With a staggering 2 billion monthly active users, it now ranks as the fourth most popular social media platform in the world, surpassing TikTok by a billion users.

Given its extensive global audience and reach, leveraging Instagram to generate income is a wise choice for any content creator. Whether you’re new to Instagram or new to monetizing your presence on the platform, you might be wondering, “How can I make money on Instagram?” Fortunately, Instagram offers a plethora of opportunities for creators to monetize their following.

If you’re interested in learning the ins and outs of making money on Instagram, you’ve come to the right place. Our comprehensive guide provides you with all the tips and tricks you need to kickstart your Instagram revenue stream.

Is it possible to earn money on Instagram?

Absolutely! Making money on Instagram is entirely feasible, especially in recent years. Many creators, influencers, and savvy business owners have turned Instagram into a significant source of income by monetizing their audience. The platform offers a wide range of avenues for creators to earn money, including brand partnerships, subscriptions, and more. And this is just the tip of the iceberg!

Now, you might be wondering how much money you can make on Instagram. The answer is not straightforward, as income for Instagram creators varies greatly. Some creators earn a few hundred dollars per month, while others make over a million dollars per post or Reel.

Why does income for Instagram creators vary so much? Well, since the influencer game on Instagram is relatively new, there are no fixed regulations determining how much influencers can earn. The amount of money a creator makes depends on several factors unique to their profile. The key metrics for determining Instagram earnings are follower count and engagement rate. These metrics reflect a creator’s reach (the number of followers they have) and the level of influence they exert over their audience (measured by likes, views, and comments on their posts).

Make Money on Instagram
Make Money on Instagram

Who are the highest-paid Instagram creators?

Unsurprisingly, creators with larger followings and higher engagement tend to earn the most money on Instagram. Mega-celebrities, boasting massive followings, naturally sit at the top of the earnings pyramid.

According to Influencer Marketing Hub’s analysis, soccer star Cristiano Ronaldo, with a staggering 581 million followers, commands around $2,397,000 per post. The other highest-paid celebs on the platform are without a doubt Kylie Jenner ($1,835,000 on average) and Selena Gomez ($1,735,000 per post).

How to Make Money on Instagram as a Creator
How to Make Money on Instagram as a Creator

What about smaller Instagram creators?

Point often overlooked: Of course, celebrities are the exception rather than the rule. Not every creator has hundreds of millions of followers. Many Instagram creators with smaller to mid-sized followings still earn a substantial income through the platform. Let’s delve into the details.
When discussing the creator economy, creators are often categorized into different “tiers” based on their number of followers. This tier system provides a framework for estimating average earnings and can help negotiate rates with brands. The popular tier breakdown is as follows:
  1. Mega influencers (1,000,000+ followers)
  2. Macro-influencers (500,000 – 1,000,000 followers)
  3. Mid-tier influencers (50,000 – 500,000 followers)
  4. Micro-influencers (10,000 – 50,000 followers)
  5. Nano-influencers (1,000 – 10,000 followers)
You may be curious about how much money these creators make. To give you an idea, we have some information on the average rates they charge for Instagram posts and Reels. This data comes from a report by Later in 2023.
Here are some estimated rates for influencers based on their level of popularity:
  • Mid-tier influencers: charge between $175 and $625 for a single Instagram post, and between $500 and $5,000 for a Reel.
  • Micro-influencers: charge between $150 and $155 for a post, and between $200 and $500 for a Reel.
  • Nano-influencers: charge between $55 and $150 for a post, and between $100 and $200 for a Reel.
As you can see, the earning potential on Instagram knows no bounds. It all depends on the effort you’re willing to invest in growing your audience and keeping them engaged.

Start making money on Instagram
Start making money on Instagram

How many followers you actually need to start making money on Instagram?

Now, you may be wondering how many followers you actually need to start making money on Instagram. While having a following is essential, you don’t necessarily need to be a celebrity with a massive audience.

Even with just 1,000 followers, you can still earn a substantial income on the platform. As mentioned earlier, nano-influencers can charge up to $150 per post and $200 per Reel, and that’s just the median range. The interesting part is that Instagram actually favors smaller-scale influencers when it comes to engagement.

By consistently posting content and actively engaging with your audience, you can gradually increase your following and earn a significant income. Remember, every dollar adds up, and as your following grows, you can raise your rates for posts and Reels. It’s all about staying motivated and putting in the effort.

In addition to growing and engaging your audience, diversifying your revenue streams is another effective way to increase your earnings on Instagram, regardless of the number of followers you have. Now, let’s delve into how you can achieve that.

 6 Instagram Profits to Earn Money on Instagram

1. Become an Influencer:

Lately, influencer marketing has gained significant popularity. As an influencer, you can use your big Instagram following to work with companies and advertise their products or services. Companies are ready to pay influencers for sponsored posts, product opinions, and support. To be a successful influencer, concentrate on making top-notch content that your audience enjoys, interact with your followers often, and create genuine connections with companies that fit your area of interest.

2. Start an Online Store:-

If you have a passion for entrepreneurship and a product to sell, Instagram can serve as an excellent platform to showcase and sell your merchandise. Utilize Instagram’s built-in shopping features, such as product tags and shoppable posts, to make it easy for your followers to browse and purchase your products directly from your profile. Additionally, engaging with your audience through captivating visual content and compelling storytelling can help build trust and boost sales.

3. Offer Freelance Services:

Without doubt, Instagram is a place where you can show off your talents and find people who want to hire you for freelance work. It doesn’t matter if you’re a photographer, graphic designer, writer, or social media expert, Instagram lets you share your work and find lots of possible clients. Use the right hashtags and talk to accounts in your field to get noticed and find people who need your skills

4. Create and Sell Digital Products:

This time, digital items like e-books, online classes, and presets are really popular these days. Instagram is a great place to show and sell your digital stuff to people all over the world. Use eye-catching pictures and interesting words to get people’s attention, and make it easy for them to buy by sending them to your website or online store.

5. Collaborate with Brands as an Affiliate:

Another good way to make money on Instagram is through affiliate marketing. When you team up with brands as an affiliate, you get paid for every sale or referral made using your special affiliate link. Pick brands that your followers care about and share their products or services in real and interesting content. By giving honest advice and helpful tips, you can gain your audience’s trust and make it more likely they’ll buy something.

6. Offer Sponsored Content:

Besides working with influencers, sponsored content is another way to make money on Instagram. Companies always want to team up with people who create content for sponsored posts, videos, or stories. If you build a strong personal brand, make great content all the time, and show how many people you can reach, you can get companies to work with you as an influencer. This helps you earn money through sponsored content.


In conclusion, Instagram presents numerous opportunities to monetize your presence and turn your passion into profit. By leveraging your creativity, authenticity, and engaging with your audience, you can establish yourself as a successful influencer, start your own online store, offer freelance services, create and sell digital products, collaborate with brands as an affiliate, and offer sponsored content. Remember, consistency, quality, and building genuine connections are key to unlocking the full potential of earning money on Instagram.

FAQ: About How to make money on Instagram

Does Instagram pay creators?
Indeed, Instagram compensates its creators through various avenues within the app, such as the Creator Marketplace, subscriptions, and Live badges.

Wondering about the follower count required to start earning on Instagram?
There’s no specific threshold! In fact, you can begin monetizing your account with as few as 1,000 followers.

Curious about making money with Instagram Reels?
At present, there’s no direct monetization method for Reels. In March 2023, Meta discontinued the Reels Bonus Program, which rewarded creators for achieving view milestones. However, it appears that Meta has plans to broaden its Reels monetization program in the future, so stay tuned!

For now, creators can profit from Reels by collaborating with brands, becoming affiliates, promoting and selling their own digital products or merchandise, and crafting exclusive Reels through Instagram subscriptions.

Who are the top 5 followed on Instagram?
As of the last update in March 2023, the top 5 most-followed individuals on Instagram were:
1. Cristiano Ronaldo (@cristiano) – Portuguese professional footballer
2. Dwayne “The Rock” Johnson (@therock) – American actor and former professional wrestler
3. Ariana Grande (@arianagrande) – American singer and actress
4. Selena Gomez (@selenagomez) – American singer and actress
5. Kylie Jenner (@kyliejenner) – American media personality and entrepreneur

Note: These rankings may have changed since then.

How much do influencers make with 1 million followers?
Influencers with 1 million followers can earn different amounts based on factors like their niche, engagement rate, audience, and content type. Generally, they might make between $5,000 and $20,000 for each sponsored post on platforms like Instagram.

Keep in mind that these numbers are rough estimates and can change depending on various situations. Influencers can also make money through other methods, such as working with brands, sponsored content, affiliate marketing, selling merchandise, and more.

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