News Ticker

Instagram 101: The Beginner's Guide 2023

author image

Instagram 101: The Beginner's Guide 2023

Are you a social media novice, but want to get started with Instagram? Look no further than this beginner’s guide to Instagram in 2023. We will walk you through everything you need to know to get started with Instagram, from creating your account to measuring your success and staying safe on the platform. Let’s dive in!


What is Instagram? Instagram is a social media platform founded in 2010 that enables users to post and share photos and videos. With over 2.35 billion active users (MAUs), it is one of the most popular apps worldwide. Instagram’s main features include the ability to post photos and videos, add captions and hashtags, and tag other users. Additionally, users can follow other accounts and see their posts in their feed. The platform has evolved to include a variety of features, such as Stories, Reels, and IGTV. Overall, Instagram is a powerful tool for building a brand, connecting with others, and expressing oneself creatively.

Why should you use Instagram? With Instagram, you can connect with your friends and family. Also, people who share your interests on Instagram. You can share your own photos and videos and follow other users to see their content. Instagram is also a great platform for businesses to promote their products and services to a wider audience.

Getting Started with Instagram

Creating an Instagram account

To create an Instagram account, download the app from the App Store or Google Play Store and sign up using your email address or phone number. You will also you will need to create a username and password. Choose a username that is easy to remember and relevant to your niche if you are creating an account for your business.

Sign up in Instagram

Setting up your profile

Once you have created your account, now the time to set up your profile. Upload a profile picture that represents you or your brand, and add a bio that describes who you are or what your business is all about. You can also include a website link in your bio to direct users to your website.

Set up profile on Instagram

Navigating the Instagram app

The Instagram app is easy to navigate. The home screen displays your home feed, where you will see posts from the users you follow. You can also access the explore page, your own profile, and other features like DMs, notifications, and settings from the bottom menu.

Navigating the Instagram app

Understanding Instagram Features

Home Feed

Your home feed is where you will see posts from the users you follow. You can like and comment on these posts or share them with your followers.

Explore Page

The explore page shows you posts from users you don’t follow but might be interested in based on your activity on the app. You can like and comment on these posts or follow the users who post them.


Stories are short-lived posts that disappear after 24 hours. You can post photos and videos to your story and add stickers, text, and other fun features to make them more engaging.


Reels are short-form videos that allow users to create and share 15-second clips. The reels can be found on the explore page and can also be shared to your home feed.


IGTV is an Instagram long-form video platform. Users can create and share videos up to 60 minutes long.


Live allows users to broadcast live video to their followers. Also, you can engage with your audience in real-time and answer questions and comments as they come in.


Guides are a new feature on Instagram that allows users to curate and share content related to a specific topic. Also, guides can include posts, products, and places, and are a great way to share information with your followers.

Understanding Features

Creating Engaging Instagram Content

Choosing a niche

To clarify, to be successful on Instagram, it’s important to create engaging content that your followers will love. To point out, this starts with choosing a niche and planning your content strategy. Think about what you want to share with your followers and what kind of aesthetic you want your posts to have.

Planning your content strategy

Once you’ve chosen your niche, you can start planning your content strategy. This involves brainstorming ideas for your feed and stories, and deciding how often you want to post. It’s important to have a mix of different types of content, such as photos, videos, and graphics.

Understanding the importance of visual content

One of the most important aspects of creating engaging Instagram content is understanding the importance of visual content. Instagram is a visual platform, so high-quality images and videos are a must. Take the time to invest in good lighting and editing tools to make your content look its best.

Captions, hashtags, and geotags

In addition to great visuals, using effective captionshashtags, and geotags can also help your content reach a wider audience. Captions should be engaging and informative, while hashtags and geotags can help your content get discovered by people who are interested in your niche.

Creating a consistent aesthetic

To create a consistent aesthetic, it’s important to establish a consistent color palette and editing style. This can help make your content instantly recognizable to your audience. Don’t be afraid to experiment with different editing tools, such as Instagram’s own editing features or third-party apps.

Using Instagram’s editing tools

Finally, take advantage of Instagram’s editing tools to enhance your content. You can add filters, adjust brightness and contrast, and even add stickers and GIFs to your stories.

Growing your Instagram following

Building a Community

Instagram is a social media platform, which means that it’s all about building connections and forming relationships with other users. One of the best ways to grow your following and increase your engagement is by building a community around your brand or niche. This means finding other users who are interested in your content and engaging with them regularly.

To start building your community, you can:

  1. Follow other users who are interested in your niche
  2. Engage with other users’ content by liking and commenting
  3. Respond to comments on your own posts
  4. Use the Instagram DM feature to reach out to other users and start a conversation
  5. Participate in Instagram challenges and trends
  6. Collaborate with other creators in your niche

Remember, building a community takes time and effort. It is important to be consistent in your engagement and always be authentic in your interactions with other users.

Engaging with Your Audience

Engaging with your audience is a crucial part of building a community and growing your following on Instagram. When your followers feel seen and heard, they are more likely to stick around and engage with your content in the future.

To engage with your audience effectively, you can:

  1. Respond to comments on your posts
  2. Like and comment on your followers’ posts
  3. Host Q&A sessions and answer your followers’ questions
  4. Use Instagram polls and question stickers to encourage engagement
  5. Share user-generated content from your followers
  6. Use Instagram’s DM feature to start a conversation with your followers

Collaborating with Other Creators

Collaborating with other creators in your niche can be a great way to reach a new audience and build your following on Instagram. When you collaborate with another user, you’re able to tap into their followers and expand your reach.

To collaborate effectively, you can:

  1. Find other creators in your niche by searching relevant hashtags and explore pages
  2. Reach out to other creators with a proposal for collaboration
  3. Plan the collaboration together, whether it’s a joint post, a giveaway, or a takeover
  4. Promote the collaboration on your own page to maximize exposure
  5. Evaluate the success of the collaboration and plan future collaborations accordingly

Using Instagram Ads

Instagram Ads can be a powerful tool for reaching a wider audience and growing your following on the platform. Instagram offers a variety of ad formats, including photo ads, video ads, carousel ads, and stories ads.

To use Instagram Ads effectively, you can:

  1. Determine your campaign objective, whether it’s to increase brand awareness, drive traffic, or generate leads
  2. Define your target audience based on demographics, interests, and behaviors
  3. Create compelling ad content that aligns with your campaign objective
  4. Set a budget for your campaign and choose your ad placement
  5. Launch your campaign and monitor its performance
  6. Adjust your campaign as needed based on the data you collect

Running Giveaways and Contests

Giveaways and contests can be a fun and effective way to engage your audience and grow your following on Instagram. When you run a giveaway or contest, you are incentivizing users to engage with your content and share it with their own followers.

To run a successful giveaway or contest, you can:

  1. Determine the goal of the giveaway or contest, whether it is to increase engagement, generate user-generated content, or promote a product
  2. Choose a prize that aligns with your goal and is relevant to your audience
  3. Set the rules and entry requirements for the giveaway or contest
  4. Promote the giveaway or contest on your own page and other relevant channels
  5. Choose a winner and follow through with awarding the prize
  6. Evaluate the success of the giveaway or contest and plan future promotions
Running Giveaways and Contests

Measuring Your Success on Instagram

It is important to measure your success on Instagram to know whether your efforts are paying off or not. One of the best ways to measure your success on Instagram is by using Insights. This feature is available to all business accounts and provides you with valuable information about your followers and the performance of your posts.

  1. Understanding Instagram Insights: Insights is a powerful tool that can help you measure the success of your account. It provides you with a range of metrics, including engagement rate, reach, impressions, and more. You can use this information to see what’s working and what’s not, so you can adjust your strategy accordingly.
  2. Tracking Your Engagement Rate: Engagement rate is one of the most important metrics to track on Instagram. It measures the number of interactions your posts receive, such as likes, comments, and shares, divided by your total number of followers. By tracking your engagement rate, you can see how well your content is resonating with your audience.
  3. Measuring Your Follower Growth: Another important metric to track on Instagram is your follower growth. On the other hand, this measures the rate at which your followers are increasing over time. So, it is important to track this metric to see if your efforts to grow your account are paying off.
  4. Analyzing Your Top-Performing Content: By analyzing your top-performing content, you can see what types of posts are resonating most with your audience. This will help you refine your content strategy and create more of the content your followers want to see.

Staying Safe on Instagram

Instagram is a great platform, but it is important to stay safe while using it. Here are some tips to help you protect your account and personal information:

  1. Privacy Settings: Make sure you have set up your privacy settings on Instagram to protect your account from unauthorized access. You can choose to make your account private, which means only people you approve can see your posts and interact with you.
  2. Blocking and Reporting Users: If you encounter any inappropriate behavior on Instagram, you can block and report users who are violating the platform’s community guidelines. This will help keep your account safe and ensure that Instagram remains a positive and welcoming place for all users.
  3. Avoiding Scams and Fake Accounts: Be wary of scams and fake accounts on Instagram. Always verify the authenticity of an account before engaging with it or sharing any personal information.
  4. Protecting Your Personal Information: Never share sensitive personal information, such as your home address or phone number, on Instagram. Protecting Your Personal Information: Never share sensitive personal information, such as your home address or phone number, on Instagram. Always keep your personal information private and never share it except with those you trust.


In conclusion, Instagram is a powerful social media platform that you can use to connect with your audience. By following the tips and best practices outlined in this guide, you can create engaging content, build a community, and measure your success on Instagram. Remember to stay safe and protect your personal information while using the platform. With a little effort and dedication, you can take your social media game to the next level and become an Instagram expert.


What do I need to know before starting Instagram?

Before starting Instagram, it is essential to understand the platform’s purpose and how it works. You should also familiarize yourself with Instagram’s features, such as adding captions, hashtags, and tagging other users. Finally, be aware of Instagram’s community guidelines and terms of use to avoid getting banned or suspended.

What should I post on Instagram for beginners?

As a beginner, you can post photos and videos of your daily life, hobbies, and interests. You can also share inspiring quotes, memes, and educational content. Make sure to add captions that provide context and value to your content. You can also use hashtags to increase your post’s visibility and reach more users.

How can I get free followers on Instagram?

1. Search for popular hashtags related to your product, brand, or photo and post them.
2. Use hashtags in Stories.
3. Create your own branded hashtag.
4. Don’t go overboard using too many hashtags.
5. Avoid hashtag gimmicks like #likeforlike or #followme.

Is Instagram free?

Yes, Instagram is a free app available on both the App Store and Google Play Store. However, some features, such as advertising, require payment. Additionally, some users may choose to buy followers or use third-party apps, which may have additional costs.

How do I use Instagram to promote my blog or website?

To use Instagram to promote your blog or website, you can share your blog posts or website content through visually appealing graphics, images, or videos, use Stories or Reels to showcase your blog or website and provide sneak peeks of your content.