Marketing System: Best Value to Reach Your Target Audience
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| Marketing System: Best Value to Reach Your Target Audience |
Email marketing system (EMS) consists of two parts: (SMTP) or sending server and email marketing application (EMA) and linking them together to get the email marketing system.
Email marketing is a way to let your customers know about new products, discounts, giveaways, and other things you have going on. You can use email marketing to stay top of mind with your customers and keep them engaged with your brand.
Moreover, It can also be a softer sell by offering discounts and educating your audience on the value of your brand or keeping them engaged between purchases.
If you are looking for a cost-effective way to reach a large audience and generate leads, email marketing is a great option.
What is an Email Marketing System?
An email marketing system is a software application that helps businesses to send and track email marketing campaigns. It typically includes features for creating and managing email lists, designing and sending email campaigns, and tracking the results of campaigns.
The two Parts of an Email Marketing System
There are two main parts to an email marketing system: the sending server (SMTP) and the email marketing application (EMA).
- SMTP stands for Simple Mail Transfer Protocol. It is the protocol that is used to send emails over the internet.
- EMA stands for Email Marketing Application. It is the software application that businesses use to create, manage, and track email marketing campaigns.
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| Email Marketing System Structure |
How Do SMTP and EMA Work Together?
SMTP and EMA work together to send email marketing campaigns. The EMA creates the email campaign and then sends it to the SMTP, which then sends it to the recipient’s email server. The recipient’s email server then delivers the email to the recipient’s inbox.
The Importance of Learning How SMTP Works for Email Marketing
It is important to understand how SMTP works in order to achieve the best results with email marketing. For example, if you are sending a large email campaign, you will need to use an SMTP that can handle a lot of traffic. You will also need to make sure that your SMTP is configured correctly in order to avoid getting your emails blocked by spam filters.
What is an SMTP Server?
SMTP stands for Simple Mail Transfer Protocol. It’s the standard protocol used to send emails over the internet.
An SMTP server is a computer program that runs on a server and is responsible for sending and receiving emails. When you send an email, your email client (e.g., Gmail, Outlook, etc.) connects to your SMTP server and sends the email to the recipient’s SMTP server. The recipient’s SMTP server then delivers the email to the recipient’s email client.
There are two types of SMTP servers:
- Shared SMTP servers: These are SMTP servers that are owned and operated by a third-party company. They’re typically less expensive than dedicated SMTP servers, but they may not offer as many features or as much control.
- Dedicated SMTP servers: These are SMTP servers that are owned and operated by you or your business. They’re more expensive than shared SMTP servers, but they offer more features and control.
How do dedicated SMTP providers offer more features and control than shared SMTP providers?
Dedicated SMTP providers offer a number of benefits over shared SMTP providers, including:
- More features: Dedicated SMTP providers often offer more features than shared SMTP providers, such as the ability to send a higher volume of emails, the ability to use custom IP addresses, and the ability to receive email notifications.
- More control: Dedicated SMTP providers give you more control over your email traffic. Which can help you to improve your email delivery.
If you need to send a large volume of emails or you need more control over your SMTP settings, then a dedicated SMTP provider may be a good option for you. However, if you are on a budget or you don’t need to send a large volume of emails, then a shared SMTP provider may be a better option.
What is an Email Marketing Application (EMA)?
An EMA is a software application that helps you manage your email marketing campaigns. It also allows you to create and send email campaigns. Moreover, it tracks your results and manages your email lists.
EMAs typically offer a variety of features, including:
- Email list management: This allows you to create and manage your email lists. You can add and remove subscribers, segment your lists, and track your subscribers’ activity.
- Campaign creation and management: This allows you to create and send email campaigns. You can choose from a variety of email templates, add images and videos, and track your campaign results.
- Email analytics: This allows you to track your email campaign results. You can see how many emails were sent, how many were opened, and how many clicks were generated.
- Spam filtering: This helps to prevent your emails from being marked as spam.
- A/B testing: This allows you to test different versions of your email campaigns to see which one performs better.
- Personalization: This allows you to personalize your email campaigns to your subscribers, which can help to improve your open rates and click-through rates.
In this case, if you have a small email list, a shared SMTP server and a free or low-cost EMA may be sufficient. However, if you have a large email list, you will need a dedicated SMTP server and an EMA that can handle the volume.
Choosing an SMTP Server and an Email Marketing App
There are a number of factors you need to consider when choosing an SMTP server and an EMA. These include:
- Cost: SMTP servers and EMAs can range in price from free to hundreds of dollars per month. It’s important to choose a solution that fits your budget.
- Features: Make sure the SMTP server and EMA you choose offer the features you need. For example, If you need to send a large number of emails. Then you will need an SMTP server that can handle the volume.
- Support: Make sure the SMTP server and EMA you choose offer good support. During this time, you will want to be able to get help if you have any problems.
- Size of your email list: If you have a large email list, you will need an SMTP server and an EMA that can handle the volume.
Here are some specific recommendations for SMTP servers and EMAs for different sized email lists:
- For small email lists (up to 10,000 subscribers): A shared SMTP server and a free or low-cost EMA, such as Mailchimp or Constant Contact, may be sufficient.
- For medium-sized email lists (10,000 to 100,000 subscribers): A dedicated SMTP server and a mid-range EMA, such as AWeber or GetResponse, may be a good option.
- For large email lists (100,000+ subscribers): A dedicated SMTP server and a high-end EMA, such as Sendinblue or Mad Mimi, may be necessary.
It’s important to note that these are just general recommendations. The best SMTP server and EMA for you will depend on your specific needs and budget.
The idea is simple. We have different types of email applications and senders. Here are some examples to consider: see the image below
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| Email Marketing System applications and senders |
Conclusion
An email marketing system is a must-have and essential tool for businesses of big or small size. Who wants to reach its target audience and drive more sales? By understanding the two parts of an email marketing system and the best email marketing services, you can choose the right system for your business and achieve the best results. It can also took advantage of drive more sales with new customers, promote products or services and get more relationships.
